USA

Car2Go Campaign North America

Car2Go Campaign North America

Car2Go is a great, enviromentally friendly concept in car sharing and the service has members all over the world. The brief was to shoot naturally expressive studio portraits and video interviews of ten Car2Go members from all over the US and Canada, each with their own unique story to tell so all the characters we shot were real people with a genuine love of the product, a rarity in advertising campaigns I'd say.

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